Lingerie in an alluring setting

Beldona store in Zurich’s Sihlcity shopping centre

CURVACEOUS TO THE CORE ++ Swiss lingerie label Beldona’s new store in Zurich is a well-rounded affair to be sure. Sweeping lines, curves and oval elements predominate – from the floor covering in a contrasting colour to the light ring on the ceiling, from the circular display counter with fixed, rounded drawers to the virtually ellipsoidal sales and checkout furniture. White, nude and pastel tones underscore the delicate sensuality of the alluring lingerie and feminine beachwear. Golden powder-coated metal elements add brilliant highlights and contrast with crystal white and cashmere grey laminated wooden surfaces.

Facts & Figures

When Where The challenge Core activities Store designs Extent
Since 2019 Switzerland High-end project management and high degree of flexibility in coordinating suppliers Store Production, Store Services Stores
Design: DFROST
Two stores in Zurich


Münch + Münch GmbH & Co.
Im Fuchsloch 8 (truck deliveries: Am Mittelpfad 6)
60437 Frankfurt am Main

T: 06101 5447-100
F: 06101 5447-120

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