Lingerie in an alluring setting
Beldona store in Zurich’s Sihlcity shopping centre
CURVACEOUS TO THE CORE ++ Swiss lingerie label Beldona’s new store in Zurich is a well-rounded affair to be sure. Sweeping lines, curves and oval elements predominate – from the floor covering in a contrasting colour to the light ring on the ceiling, from the circular display counter with fixed, rounded drawers to the virtually ellipsoidal sales and checkout furniture. White, nude and pastel tones underscore the delicate sensuality of the alluring lingerie and feminine beachwear. Golden powder-coated metal elements add brilliant highlights and contrast with crystal white and cashmere grey laminated wooden surfaces.
The sophisticated Beldona shopfitting concept was designed by the Stuttgart-based DFROST agency. We attended to production and installation of the free-standing furniture for the Triumph-subsidiary, including the checkout area and the never out of stock display.
Facts & Figures
| When | Where | The challenge | Core activities | Store designs | Extent |
|---|---|---|---|---|---|
| Since 2019 | Switzerland | High-end project management and high degree of flexibility in coordinating suppliers | Store Production, Store Services | Stores Design: DFROST |
Two stores in Zurich |