Shops & Shop-in-Shop worldwide
PURE SEDUCTION. ++ With high-quality fashion products for special moments – from exclusive lingerie to high-performance sportswear – the Triumph brand stands for the perfectly formed combination of sensuality, function and aesthetics. The Swiss company is one of the world’s leading brands in the luxury underwear segment.
TAILOR-MADE, WITH A PASSION FOR DETAILS ++ What applies to their high-quality lingerie can also be applied to their vintage-look furniture that we have produced and assembled for Triumph in line with the new concept. With authentic retro props, historical campaign motifs and hand-crafted furniture pieces, the shops radiate the nostalgic charm of a tailor’s studio. On the hand-painted, matte surfaces of the shelves and sewing tables, each stroke of the brush are deliberately visible. Solid wood elements are given the desired used look through scratch marks applied after painting.
Facts & Figures
|When||Where||The challenge||Core activities||Store designs||Extent|
|Since 2015||worldwide||Implementation of the new cost-optimised store concept with individual surface finishes in a vintage look||Shop Value Engineering, Shop Production, Shop Rollout International, Shop Services||Shop-in-Shop, short-term campaigns||50+ locations in the current roll-out|