ADDED VALUE FOR THE EVERYDAY ++As one of the world’s leading electronics companies, Panasonic has been producing innovative electronic devices of high precision and quality for nearly one hundred years. Combining innovation and Japanese food traditions, its new kitchen appliances range is inspired by current food and lifestyle trends, supporting a healthy, nutritious diet and as such adding real value to the everyday.
A FRESH LOOK FOR THE POS ++Just like Panasonic’s new range of kitchen appliances, its new store concept is inspired by the brand’s “Experience Fresh” philosophy. Designed by Münch+Münch for the in-store product presentation, the new gondola and island units feature white surfaces and pale wood elements with backdrops in a contemporary, decorative-concrete look. The narrow solid-oak slats are a characteristic design element. Combined with back-lit acrylic glass they create a light and transparent feel. A sense of lightness and ease also prevailed in the process of preparing this bespoke design for batch production, ready for the Europe-wide rollout of the store concept, also organised by us.
Facts & Figures
|When||Where||The challenge||Core activities||Store designs||Extent|
|Since 2016||Europe||Development and implementation of an integrated retail concept that expresses the fresh and light experience of the Japanese source of inspiration||Shop Design, Shop Value Engineering, Shop Production, Shop Rollout International||Shop-in-Shop