Located at a prominent site on Zurich’s Bahnhofstrasse, the recently refurbished Bucherer building draws the eye with its iconic façade. The building is home to the new flagship boutique for the world’s largest watch and jewellery retailer. The spacious retail space covers approximately 350 m², spread across three floors.
Shopfitting for Europe’s jewellery elite
Flagship store in Bucherer, Zurich
HIGH-QUALITY INTERIOR ++ Both the Bucherer building and the flagship store turn heads with their exceptional design. Premium materials prevail both inside and out: White marble and solid bronze form the building’s foundations, while sophisticated, light-coloured natural materials and high-quality textiles create a timelessly elegant atmosphere inside. The shopfitting concept features marble and wood, as well as glass and leather. Accents are provided by intricately worked brass surfaces.
Luxury shopping destination
Jewellery and watch concession in Oberpollinger, Munich
Ever since its opening in 1905, Munich landmark Oberpollinger has been Bavaria’s most popular luxury department store. Since summer 2018, the new Bucherer store has enriched Munich’s newest prestige shopping destination with an inspiring high-end shopping experience.
DIVERSE BRAND PORTFOLIO ++ An impressive range of watches and jewellery from the prestigious Swiss company Bucherer is on display at its new concession in the Oberpollinger department store. A generous 380 square metres of the Munich department store’s ground floor is dedicated to top luxury watch brands, including Carl F. Bucherer, Cartier, Glashütte Original, IWC Schaffhausen, Longines, Omega, Piaget, Rolex, TAG Heuer and Bucherer’s exclusive Blue Editions collection. The adjoining area is allotted to Bucherer Fine Jewellery collections and other jewellery brands. Both the lighter jewellery and darker watch areas are connected to the lounge area by an inviting café bar.
A SUCCESSFUL COLLABORATION WITH HISTORY ++ The sales floor at Oberpollinger Munich isn’t the first project we've collaborated on with Bucherer. For several years now, the long-established Swiss watchmaker and jeweller has been benefiting from our expertise as a shopfitter and general contractor for its IWC Boutique on Frankfurt’s Goethestraße. In both cases, we offer real added value with our skilful implementation of technically sophisticated shop concepts.
Facts & Figures
|When||Where||The challenge||Core activities||Store designs||Extent|
|Since 2016||Germany, Switzerland||Premium interior with pioneering material technologies and finishes (e.g. monolithic marble blocks, molten metal)||Shop Value Engineering, Shop Production, Shop Services||Flagship store, boutique
Design stores Zurich and Oberpollinger: blocher partners
|Flagship store, Zurich
Shop area in Oberpollinger, Munich
Luxury watch boutique in Goethestraße, Frankfurt