For many years, Münch+Münch has been a reliable shopfitting partner for Swarovski’s ambitious global roll-out. This partnership continues with Swarovski’s latest WonderLux concept, which is gradually being rolled out in boutiques across the world.
GLOBAL PARTNERSHIP
PERFECTION PREVAILS
A FEAST FOR THE SENSES ++ The brand colours for Swarovski’s new WonderLux concept–blue, pink, green or yellow–are playful, colourful and bold. Soft textures like silk and satin on the furniture’s interior walls emphasise the concept‘s premium haptics and optics, creating an immersive multisensory retail experience that invites customers to experiment with the jewellery. An absolute novelty, especially for the luxury segment, is the open product display. Nothing is placed behind glass: All products are free to touch!
A NEW, POWERFULLY SYMBOLIC LANGUAGE OF LUXURY ++ Luxurious optics and haptics are part of Swarovski’s new language of luxury, the new concept “a homage to the light-flooded beauty of the crystals”. Based on the modern “eight cut”, the new shape of the brand is the octagon, a symbol of Swarovski’s craft and the power of new beginnings. Meanwhile blue, the most dominant colour in the new concept, stands for the vitality of water, an essential element in crystal making.
For years, Münch+Münch has been a reliable strategic partner for high-quality interior projects of the Swarovski Stores. Through professional implementation of conceptual and technical Value Engineering, their rollouts and overall service meet the highest standards.
Swarovski
A multimedia tour de force
Swarovski forerunner store in London’s Oxford Street
At the London Swarovski store, interactive digital elements are integrated in the high-end basic furniture concept – a special challenge for software developers and shopfitters. These combine with the iconic crystal products to conjure up a unique fusion of art, design and technology that is equally alluring to all the senses.
The Swarovski forerunner store in London: A test environment for multimedia shopping experiences and retail innovations
Virtual jewellery station: An interactive means of discovering the latest collections at the digital try-on wall
Digital brand touchpoint: Fun wall for the ultimate Instagram photo (centre-left in the photograph)
Luxury crystal suite: Iconic Swarovski creations and crystalline swan as Union Jack in the blue room
Larger-than-life eye-catcher: Large LCD screen presenting emotional brand messages
Individual services: Professional styling advice and exclusive bespoke gift wrappings at the sparkle bar
Stylish payment scenario featuring newly designed check-out counter
In the video, people involved in the project provide fascinating insights into how the London store came into being.
Source: Swarovski
Conceptual classic
Compelling design, perfectly executed
REFLECTIONS ++ 'Crystal Forest' is the name of Swarovski's new architectural concept for its stores and Shop-in-Shop systems. The design was delivered by award-winning designer Tokujin Yoshioka, renowned for his technical perfection and the use of light as a key design element: simple yet sophisticated works of art with a reflective, transparent and futuristic quality. Münch+Münch is Swarovski's strategic partner in the project's ambitious roll-out programme, in charge of the implementation of high-end store concepts in Europe, the USA, Asia, India and the Middle East.
PERFECTION PREVAILS ++ Conceptual and technical Value Engineering by Münch+Münch in close cooperation with the client and agencies paves the way to success: More Swarovski brands will be able to roll out with the new, sophisticated design and cost targets will be achieved.
A FANTASY WORLD – A HOLISTIC EXPERIENCE
INTERACTIVE MUSEUM/ ART AND CULTURE TEMPLE/ SHOPPING PARADISE
In 1995, Swarovski established a location in Wattens, Austria, where crystals form the basis of a holistic experience. This fantasy world has since welcomed more than 14 million fascinated visitors. The combination of art and culture, entertainment shopping and culinary art, spread across different attractions for young and old, whether fans of crystal or art in general, makes the Swarovski Kristallwelten a one-of-a-kind destination worldwide.
The interior design of the Swarovski Kristallwelten store, reopened in 2015, is inspired by the premium furniture concept of Swarovski's premium retail surfaces. Moreover, numerous unique pieces of furniture designed and manufactured solely for the Swarovski Crystal Worlds in Wattens, such as wall showcases and free-standing glass towers, set fascinating accents. The exclusive furniture design captivates with a high-end mix of materials: in addition to mirrors and specially formed glass, the Frankfurt-based shopfitter Münch+Münch used mirror-polished stainless steel and metal pieces coated with special lacquer. In particular, the "glass rooms" with up to 16m² of single-piece glass roofing posed a load-bearing and logistical challenge in the construction of special display cases. The furniture sparkles with high-gloss surfaces or dazzle visitors with special effect paintwork developed exclusively for Swarovski. In addition, high-quality Corian surfaces and high-gloss lacquered, veneered surfaces blend harmoniously into the overall picture. A wide variety of LED lighting effectively sets the scene for the precious collection of jewellery and figurines.
Around 250 pieces of furniture at a combined weight just shy of 55 tonnes were transported by Münch+Münch in 13 lorries to the Swarovski Kristallwelten. Over a period of 3 months, one of our own construction managers was continuously on site to coordinate up to 15 installers working in parallel and to turn the unique shopping landscape of the new Swarovski Kristallwelten into a sparkly world of wonders.
Facts & Figures
| When | Where | The challenge | Core activities | Store designs | Extent |
|---|---|---|---|---|---|
| Since 2009 | USA, Canada, Mexico, Asia, Middle East, Europe | Implementation of high-end store concepts using a Total Cost of Ownership (TCO) model. Roll-out performance and service levels need to live up to the highest standards. | Shop Value Engineering, Shop Production, Shop Rollout International, Shop Services | Flagship stores, boutiques, Shop-in-Shop, Pop-Up stores Design: Swarovski |
More than 2,000 outlets since 2009 |
MORE BOUTIQUES
Selected additional locations and concepts
LONDON
BOSTON
SANTA CLARA
DUBAI
ZÜRICH
WATTENS
MAILAND
ZURICH
