Store design is not only a question of form, surface, light and color. First of all our architects develop a feeling for the customer – what is needed, what is expected, what is desired. This recognition flows into the design of space – sometimes its no more than a tiny detail. Details make a difference – a difference that makes the sale.
Shopping is an activity consisting of the expected as well as the unexpected. It is our own desires which we see and experience again and again.
